process
where do bright concepts come from?
Collaborating with our clients to bring visions to life is what we love to do. Strategic Design with Purpose includes: preparation; incubation; illumination and creation; and review and implementation. Our creative and strategic process is at once intuitive and grounded in thoughtful analysis and research.
preparation
“Talk to us…”
Our process begins with preparation — gathering information and materials, and acquiring knowledge.
We listen to each client to fully understand their project. We ask a lot of questions, collect ideas and wishes, and review the marketplace. Through our brainstorming together, we explore ideas and visions big and small, vague and specific, and everything in-between.
Knowing our clients — who they are and who they want to be — is fundamental to our creative process.
incubation
Next, we enter a period of incubation — making space for the ideas and information that we gathered to germinate.
Once the data is collected, we allow our inspiration, insights, gifts, and experience to guide us. Albert Einstein referred to this as “combinatory play,” the process of taking independent ideas and allowing them to form new and innovative connections.
Through this phase, we discover the best way to be of service to our clients and translate their vision.
illumination & creation
“Go do your magic.”
During this phase of illumination and creation, ideas flow and come forth organically. It’s hard to describe precisely what happens, because it has an almost serendipitous quality. In fact, long-term clients often simply request, “Go do your magic.”
Through the creative flow, a deeper connection to the brand values and unique, often unforeseen attributes begin taking shape.
We fully explore each idea that sparks, allowing the most powerful concepts to emerge — and ensuring optimum alignment with our clients’ brand values, calibrating as necessary.
review & implementation
We present the brightest concepts. With our clients’ participation and input, we determine together what most resonates.
During this client review period, we refine and enhance our ideas for the optimum outcome.
At this point, conversations about such things as texture, tone, nuance, color, production come into play, if applicable to the project. We partner with an amazing team of talented specialists — photographers, copywriters, printers, etc. — to produce results of the highest quality.
The finished designs tell our clients’ stories in a visually compelling way, revealing themes, messages, imagination, and inspiring viewer action and enthusiasm.
